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Strategic Business Analyst

1 month ago

New York, New York, United States Linda Werner & Associates Full time
Job Overview

We are seeking a highly motivated and experienced Business Analyst to support our marketing measurement and insights program. The successful candidate will be responsible for delivering business and channel-level analysis and insights, identifying trends to enable optimization, and driving strategic initiatives to identify opportunities for growth.

Key Responsibilities:

  • Develop quantitative analysis, tools, ad hoc reports, scorecards, and models to support marketing decision-making. Analysis areas may include, but are not limited to: opportunity sizing, audience analysis, ROI, retention, sentiment, lifetime value, sales pipeline, revenue, product adoption, and engagement.
  • Conduct deep dives into campaign performance to make well-informed decisions and derive key learnings backed by data, ensuring that insights are actionable and aligned with business objectives.
  • Partner with marketing, data scientists, data engineers, and product teams to scope, design, execute, track, and improve the impact of marketing efforts.
  • Identify and implement streamlined processes for data reporting and communication.

Requirements:

  • 5+ years of experience in data analytics, marketing analytics, data science, or similar fields, with proficiency in SQL, Hive, or other data querying languages, and Salesforce Marketing Cloud.
  • Deep understanding of B2B marketing, including events, partner ecosystems, scaled channels (in-app, email, web, social), sales incentive programs, pipeline measurement, and multi-touch attribution.
  • Experience in extracting, cleaning, and manipulating data to build data sets and reports.
  • Experience in communicating with cross-functional stakeholders including brand strategists, marketing researchers, product marketing managers, and engineers.
  • Proven ability to thrive in ambiguous situations and quickly adapt to deliver results, such as spearheading new projects, supporting product launches, or building new teams.
  • Bachelor's degree in Analytics, Marketing Analytics, Data Science, Economics, or equivalent practical experience.

Preferred Qualifications:

  • Proven track record in leveraging data to influence monetization strategies from a product, organizational, or company-wide perspective. Experience in identifying and executing monetization opportunities that align with strategic goals.
  • Statistical modeling and data analysis experience (e.g., significance testing, regression modeling, sampling theory).
  • Management consulting experience or a similar career requiring the presentation of data-driven insights to business audiences.

Location: New York, NY

Role Type: Contract 12 Month Position

Expected Hours: 40 per week

Benefits:

  • Dental insurance
  • Health insurance
  • Health savings account
  • Life insurance
  • Paid time off
  • Retirement plan
  • Vision insurance

Schedule:

  • 8 hour shift
  • Monday to Friday

Application Question(s):

  • Do you or will you in the future require any sponsorship to work in the US?

Language:

  • English (Required)