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Creative Director

2 months ago

San Francisco, California, United States Pendulum Full time
About Pendulum

Pendulum is a pioneering company leading a global revolution to improve physical and mental health by harnessing the power of the human microbiome.

Our research has shown that the microbiome plays a critical role in various aspects of our well-being, including metabolism, diabetes, longevity, weight loss, immune systems, cancer prevention, feelings of well-being, inflammatory bowel disease, and healthy skin.

Pendulum recognized the immense potential to positively impact people's lives by addressing microbiome imbalances. To achieve this, we developed proprietary probiotic pipelines and a unique discovery platform to identify key bacterial strains and prebiotics.

We have also built and implemented the world's first manufacturing technology to produce bacteria in an anaerobic environment at scale.

Our medical probiotics have transformed the consumer probiotics market into a new category of therapeutic offerings, delivering the efficacy of pharmaceuticals with the safety and accessibility of natural probiotics.

Pendulum's rapid revenue growth and customer expansion over the past two years have earned us a spot on Forbes Magazine's exclusive 'The Next Billion Dollar Startups' list.

Job Summary

We are seeking a visionary Creative Director to lead the creative direction of our high-growth brand. This role will be a key leader and strategist within the Brand organization, collaborating closely with the Marketing team.

As the Creative Director, you will be responsible for leading our creative department, ensuring all creative outputs align with our brand identity, and driving performance metrics.

This is a critical leadership role that requires a strategic thinker with a deep understanding of branding principles and performance metrics.

Key Responsibilities
  • Brand Strategy:
    • Develop and implement a cohesive brand strategy that aligns with the company's overall objectives.
    • Ensure brand consistency across all channels and touchpoints, including digital platforms, collateral, TV campaigns, and in-person experiences.
    • Collaborate with cross-functional teams to integrate brand messaging into all aspects of the business.
  • Creative Direction:
    • Lead a team of designers, copywriters, and other creatives to produce high-quality, engaging content that resonates with our target audience.
    • Provide creative direction and feedback to ensure that all work meets brand standards, best practices for performance marketing, and aligns with strategic objectives.
    • Stay up-to-date on industry trends and best practices to continuously innovate and improve our creative output.
  • Performance Optimization:
    • Work closely with the marketing team to develop and implement strategies for driving performance metrics, such as conversion rates, click-through rates, and engagement metrics.
    • Analyze performance data and insights to identify areas for improvement and optimization.
    • Implement A/B testing and other tactics to improve creative performance and ROI.
  • Team Leadership:
    • Inspire and motivate the creative team to deliver with excellence, fostering a culture of creativity, collaboration, and accountability.
    • Provide mentorship and professional development opportunities to help team members grow and excel in their roles.
    • Manage resource allocation and workload distribution to ensure projects are completed on time and within budget.
Requirements
  • Bachelor's degree in design, marketing, or a related field.
  • 5+ years of experience in a creative leadership role within the consumer goods, supplements, health, or wellness industries.
  • Strategic thinker with a passion for wellness and for educating millions of people about the power of microbiome science on overall health.
  • Strong portfolio showcasing a track record of successful brand campaigns and creative projects that resonate with consumers and drive results.
  • Strong analytical skills and experience using data to drive decision-making and optimize performance.
  • Strong capabilities in digital and web design, with a focus on both UI and UX.
  • An ability to translate scientific concepts into compelling content is a bonus.
  • Deep understanding of branding principles, design aesthetics, and storytelling techniques.
  • Excellent communication and presentation skills, with the ability to articulate and sell creative ideas to internal stakeholders and external partners.
  • Excellent leadership and communication skills, with the ability to inspire and motivate a team.
  • Proficiency in design software (Figma) and familiarity with marketing analytics tools.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
Benefits
  • $176,985-$196,650 salary range.
  • Medical, dental, and vision benefits.
  • Commuter benefits.
  • Life and STD insurance.
  • Company match on 401(k).
  • Flexible time off (FTO).
  • Equity.