Rural King Firearms Specialist

3 weeks ago


Mt Vernon, Illinois, United States Rural King Full time

Company Overview

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Rural King Farm and Home Store strives to be a leader in providing exceptional service and support to our rural communities. As a Firearms Sales Associate, you will play a crucial role in helping us achieve this goal.

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Job Description

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This position involves working as part of a team to provide exceptional customer service and expertise in firearms and related accessories. Key responsibilities include:

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• Greet customers with a warm and friendly demeanor, creating a welcoming atmosphere and setting the tone for a positive shopping experience.

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• Engage customers in meaningful conversations to understand their specific needs, preferences, and budget constraints using our customer engagement model.

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• Provide expert guidance and unbiased product recommendations to customers based on individual requirements.

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• Assist customers in selecting appropriate ammunition, accessories, and related products.

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• Maintain an organized and visually appealing firearms display area, ensuring products are accurately labeled and priced.

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• Process transactions accurately and efficiently, handling payments and necessary documentation.

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• Stay updated on current firearm trends, models, and industry news to provide informed recommendations.

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• Actively listen to customer concerns, address any questions or issues promptly, and provide appropriate resolutions or escalate to the supervisor, if required.

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• Establish and maintain healthy, long-term relationships with customers to generate repeat business and referrals.

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• Demonstrate the features and benefits of the products, conduct product demonstrations, and explain technical specifications, as necessary.

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• Utilize upselling and cross-selling techniques to maximize sales and increase the average unit per transaction.

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• Promote exclusive offers, RK Firearms Plus Protection Plan (RKFPPP), and awareness of the store loyalty program.

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• Process special orders, operate the POS register, and resolve return issues as needed.

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• Contribute to the visual merchandising efforts by zoning product displays, ensuring proper signage, and maintaining a clean, safe, and attractive sales floor during periods when not assisting customers.

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• Participate in cross-training for flexibility in various departments and responsibilities.

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• Actively participate in learning initiatives offered such as training programs and workshops.



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