Digital Content Strategist
4 weeks ago
Job Summary:
The Content Marketing Manager is responsible for developing and executing the content strategy for AutoZone. This role oversees the creation, curation, and assessment of all marketing assets for products, promotions, and other marketing initiatives.
Key Responsibilities:
- Develop and execute content marketing strategies to drive lead generation and web sales.
- Manage a team of writers and designers to develop content that meets company guidelines.
- Maintain an editorial calendar to ensure timely content production and publishing.
- Coordinate with cross-functional teams to execute marketing plans and campaigns.
- Monitor and analyze performance metrics to inform content strategy.
Requirements:
- 5-7 years of experience in marketing, communication, and digital advertising.
- Strategic planning, marketing, and product launch experience in SaaS.
- Cost analysis, ROI, and financial modeling skills.
- Market research and analysis expertise.
- Business planning and profit and loss accountability.
Compensation:
$83,300 - $145,800
AutoZone is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or any other legally protected categories.
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