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Digital Marketing Expert for Customer Experience Enhancement

1 week ago


Baltimore, Maryland, United States Response Labs Full time

Job Overview

Response Labs, a dynamic digital marketing team, is seeking a Salesforce Marketing Cloud Solutions Architect to play a key role in enhancing customer experiences and achieving business goals.

Responsibilities

  • Collaborate with stakeholders to determine technical requirements and capabilities needed for meeting business objectives
  • Design, implement, and execute digital CRM and loyalty initiatives inside of Salesforce Marketing Cloud
  • Ensure data integrity and manage inputs/outputs for client marketing campaigns
  • Provide technical troubleshooting and advice on strategic issues
  • Stay up-to-date on the latest advancements in the Marketing Cloud platform

Requirements

  • Minimum 5 years of digital CRM, loyalty, or digital marketing experience
  • 3-5 years of extensive multi-channel marketing operations experience in Salesforce Marketing Cloud - Queries, Data Extensions, Content Builder, Mobile Connect, Journey Builder, Triggered Sends, and Automation Studio
  • Proficiency in SQL, and AMPScript or SSJS development
  • Ability to collaborate with internal and external teams for building business solutions
  • Technology delivery experience across all phases of the project lifecycle
  • Experience with data models and data feeds
  • Exposure to platform integration concepts, such as utilizing APIs for interconnectivity and data exchange via flat files

Nice to Have

  • Experience working in SFMC implementations utilizing the Marketing Cloud Connector to synchronize data from Salesforce Sales Cloud
  • Experience with scripting languages (Python, AMPScript, JavaScript), HTML, CSS
  • General understanding of JSON, XML, REST, and SOAP APIs
  • Familiarity with tools like Postman, Jira, and Confluence
  • Salesforce Marketing Cloud certification(s), such as Administrator, Email Specialist, or Developer

Benefits

  • Health, dental, and vision insurance with employer contribution
  • Short-term disability coverage
  • 401k plan with matching
  • Annual performance bonus and quarterly award drawings
  • Paid vacation, sick time, and federal holidays
  • Professional training and certification tracks
  • Flexible work options, including work-from-home
  • Regular company events and volunteer outings
  • Fun, relaxed work environment and culture