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Digital Marketing Expert for Customer Experience Enhancement
1 week ago
Job Overview
Response Labs, a dynamic digital marketing team, is seeking a Salesforce Marketing Cloud Solutions Architect to play a key role in enhancing customer experiences and achieving business goals.
Responsibilities
- Collaborate with stakeholders to determine technical requirements and capabilities needed for meeting business objectives
- Design, implement, and execute digital CRM and loyalty initiatives inside of Salesforce Marketing Cloud
- Ensure data integrity and manage inputs/outputs for client marketing campaigns
- Provide technical troubleshooting and advice on strategic issues
- Stay up-to-date on the latest advancements in the Marketing Cloud platform
Requirements
- Minimum 5 years of digital CRM, loyalty, or digital marketing experience
- 3-5 years of extensive multi-channel marketing operations experience in Salesforce Marketing Cloud - Queries, Data Extensions, Content Builder, Mobile Connect, Journey Builder, Triggered Sends, and Automation Studio
- Proficiency in SQL, and AMPScript or SSJS development
- Ability to collaborate with internal and external teams for building business solutions
- Technology delivery experience across all phases of the project lifecycle
- Experience with data models and data feeds
- Exposure to platform integration concepts, such as utilizing APIs for interconnectivity and data exchange via flat files
Nice to Have
- Experience working in SFMC implementations utilizing the Marketing Cloud Connector to synchronize data from Salesforce Sales Cloud
- Experience with scripting languages (Python, AMPScript, JavaScript), HTML, CSS
- General understanding of JSON, XML, REST, and SOAP APIs
- Familiarity with tools like Postman, Jira, and Confluence
- Salesforce Marketing Cloud certification(s), such as Administrator, Email Specialist, or Developer
Benefits
- Health, dental, and vision insurance with employer contribution
- Short-term disability coverage
- 401k plan with matching
- Annual performance bonus and quarterly award drawings
- Paid vacation, sick time, and federal holidays
- Professional training and certification tracks
- Flexible work options, including work-from-home
- Regular company events and volunteer outings
- Fun, relaxed work environment and culture