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Marketing Associate

2 months ago

River Edge, New Jersey, United States Let It Grow, Inc. Full time
Job Opportunity

Let It Grow, Inc. is seeking a highly skilled Marketing Associate to drive business growth and enhance brand awareness. As a key member of our dynamic team, you will play a pivotal role in developing and implementing marketing strategies to promote our construction services and landscape maintenance services.

Key Responsibilities:

  • Develop and execute marketing campaigns to promote core construction services and maintenance services, leveraging digital marketing, print advertising, social media, and email marketing.
  • Collaborate with project teams to ensure proper documentation of in-progress projects and completed projects, including progress photos, completion photos, and project write-ups.
  • Create engaging content for various marketing channels, including the website, blog, social media, and promotional materials.
  • Conduct market research to identify trends, competitive insights, and opportunities for growth in the construction and landscape maintenance industry.
  • Assist in planning and coordinating marketing events, such as trade shows, conferences, and community outreach programs.
  • Lead philanthropic and educational initiatives, including charity events and Let It Grow University educational learning sessions.
  • Collaborate with cross-functional teams to ensure alignment of marketing efforts with business goals.
  • Manage the company's social media presence, including content creation, community engagement, and performance tracking.
  • Monitor and analyze marketing metrics, such as website and social media traffic, to optimize marketing strategies and tactics.
  • Support the development of marketing collateral, including brochures, presentations, case studies, and sales materials.
  • Assist in maintaining and updating the company website, ensuring content accuracy, relevance, and search engine optimization (SEO) best practices.

Requirements:

  1. Bachelor's degree in marketing, communications, business administration, or a related field.
  2. Previous experience in marketing, preferably in the construction industry or a related field.
  3. Strong written and verbal communication skills, with the ability to create compelling content for different channels.
  4. Proficiency in digital marketing tools and platforms, such as Google Analytics, social media management tools, email marketing software.
  5. Proficiency in graphic design tools, including Adobe Photoshop, Adobe Illustrator, Sketch, Canva, etc.
  6. Excellent organizational skills and attention to detail, with the ability to manage multiple projects simultaneously and meet deadlines.
  7. Analytical mindset, with the ability to interpret data, draw insights, and make data-driven decisions.
  8. Creative thinking and problem-solving skills, with a passion for innovation and continuous improvement.
  9. Strong interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
  10. Knowledge of construction industry trends, terminology, and best practices is a plus.
  11. Positive attitude, self-motivated, and eager to learn and grow in a dynamic environment.

Let It Grow, Inc. is a leader in the landscape and site construction industry, committed to continuous improvement in its processes and culture. As a member of our team, you will be part of a vibrant, agile leadership team that prioritizes alignment of your role with your unique skills and abilities. This approach fosters a workplace where every employee can thrive and contribute effectively. The company's dedication to maintaining a collaborative work environment supports a growth mindset, encouraging all team members to innovate and excel.

In addition to a stimulating work culture, Let It Grow offers competitive compensation and comprehensive benefits, making it not just a place to work, but a place to build a lasting and rewarding career. Whether you're just starting out or looking to take your career to the next level, Let It Grow provides the tools, community, and support to help you succeed.