Salesforce Marketing Cloud Technical Lead

3 weeks ago


New York, New York, United States The Custom Group of Companies Full time
Job Overview
The Custom Group of Companies is seeking a highly skilled Salesforce Marketing Cloud Technical Lead to join our team. As a technical lead, you will be responsible for leveraging our Salesforce marketing technology stack to deliver personalized, data-driven marketing solutions.

Key Responsibilities:
  • Collaborate with cross-functional stakeholders to gather and translate business requirements into technical specifications.
  • Configure journeys and campaigns utilizing Journey Builder and Automation Studio.
  • Optimize email templates, dynamic content, and personalization through AMPscript and Content Builder.
  • Troubleshoot and resolve technical issues related to campaigns and workflows.
  • Leverage SQL knowledge for advanced segmentation.
  • Provide technical documentation, guidelines, and training as needed.
  • Assist with integrations between any technologies to Salesforce Marketing Cloud.
  • Partner with CRM owners on data integrity, including email preferences captured within CRM, and identify data enrichment opportunities.

Requirements:
  • Expert knowledge of AMPscript.
  • Demonstrate a solid technical understanding of Salesforce Marketing Cloud standard methodologies and functionality including Email Studio, Automation Studio, Journey Builder, Audience Builder.
  • Experience in Salesforce Marketing Cloud is required.
  • Experience with Salesforce Health Cloud and Salesforce Data Cloud is preferred.
  • Salesforce Certifications are a plus.

Estimated Salary: $120,000 - $180,000 per year.

Benefits: Our company offers a competitive salary, benefits package, and opportunities for professional growth and development.

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