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    Job SummaryButler/Till is seeking a highly skilled Programmatic Trader Associate to join our team. As a key member of our digital media team, you will be responsible for executing and stewarding effective programmatic campaigns on behalf of our clients.Key ResponsibilitiesManage comprehensive set of tasks associated with programmatic campaign management,...

Programmatic Trader Associate

2 months ago


Murfreesboro, United States ButlerTill Full time
About the Role

We are seeking a highly skilled and detail-oriented Programmatic Trader Associate to join our team at Butler/Till. As a key member of our digital media team, you will be responsible for executing and stewarding effective programmatic campaigns on behalf of our clients.

Key Responsibilities
  • Manage comprehensive sets of tasks associated with programmatic campaign management, including campaign creation, QA, pacing/reporting, and general troubleshooting.
  • Responsible for the performance of programmatic campaigns across various tactics, including display, audio, and video.
  • Execute all digital media plans while adhering to established budgets and timelines.
  • Leverage functions within Microsoft Excel to manage large amounts of data with precision and accuracy.
  • Perform ongoing delivery pacing checks and weekly/monthly/campaign wrap-up reporting.
  • Monitor spend and delivery of all campaigns in progress.
  • Optimize delivery towards objectives of the campaign with respect to pacing, bid management, audience analysis, placement analysis, and performance.
  • Accurately process and document changes and learnings.
  • Develop the skills to gather and analyze performance data, articulating mid-level insights of campaign performance, and supporting analytics with reporting functions.
  • Develop, improve, and maintain positive relationships with digital media partner representatives.
  • Accountable for the maintenance of process documentation, ensuring it is kept up to date.
  • Actively learn and stay up to date on programmatic media tools, channels, applications, and strategies.
  • Support in answering questions or explaining campaign performance to internal client-facing teams.
  • May be asked to assist with the evaluation of programmatic media partners, technology, and platforms.
  • May be asked to collaborate with internal teams and external partners to assist in negotiation and implementation of Private Marketplace (PMP) and Programmatic Guaranteed (PG) deals.
  • May be asked to help with invoicing and reconciliation tasks, as well as resolving billing discrepancies as needed by collaborating across functional teams.
  • Demonstrate growing expertise by assisting senior resources in establishing team-wide programmatic media best practices, guidelines, objectives, and standards associated with programmatic campaigns.
Requirements
  • Bachelor's degree in Marketing, Advertising, Communications, Business, or equivalent work experience.
  • 1+ years of experience managing campaigns in the digital marketing ecosystem.
  • Experience in hands-on execution of advertising within biddable platforms (programmatic, paid search, paid social, media operations, ad operations, etc.).
  • Experience involving heavy utilization of MS Excel (or similar tools) to manage large amounts of data with precision and accuracy.
  • Proven track record in operating with a high level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments.
Core Competencies
  • Customer Focused: Seeking to understand client business challenges/needs and delivering continuous value to our clients.
  • Extremely Collaborative: Working with teams and across the organization with ease; viewed as a dependable team member.
  • Communicative: Communicates clearly and effectively with all internal and external stakeholders; is a good listener, and receptive to the ideas of others.
  • Highly Agile: Able to continuously learn and quickly adapt to changing circumstances without loss of productivity.
  • Work Quality: Building the skills necessary to develop different approaches to handle varying market conditions and client demands.
  • Autonomous: Able to perform job functions with limited to moderate supervision while leveraging supervisor or experienced media colleagues when necessary.
  • Critical Thinking: Applies common sense understanding to carry out instructions with the ability to analyze and interpret facts and numerical data to inform actions.
  • Organizational Skills: Can set priorities and manage time well, self-motivated, and has the desire and aptitude to learn quickly while effectively multi-tasking.