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Business Intelligence Specialist

2 weeks ago

New York, New York, United States Hearst Television Inc Full time

About the Role:

We are seeking a highly skilled Business Intelligence Specialist to join our team at Hearst Television Inc. This is an exciting opportunity for a professional to leverage their expertise in data analysis and visualization to drive business growth.

Key Responsibilities:

  • Design and execute advanced data models and integrations, leveraging first-party and third-party datasets to provide meaningful insights.
  • Analyze key metrics and identify opportunities to enhance business performance by addressing areas of inefficiency and potential growth.
  • Build and maintain sophisticated reports and dashboards to measure KPIs related to identity resolution, consumer engagement, content consumption, and advertising effectiveness.
  • Cultivate and strengthen relationships with data leads across Hearst Consumer Media, acting as a trusted advisor and partner in data-driven initiatives.

Requirements:

  • Bachelor's degree in a quantitative field (e.g., Mathematics, Statistics, Computer Science, Data Science) required; advanced degree preferred.
  • 5-8 years of experience in business intelligence, analytics, and/or data engineering, with a strong preference for media, publishing, or marketing environments.
  • Expert-level proficiency in SQL, with extensive experience in data mining and working with large-scale data warehouses (e.g., Redshift, BigQuery).
  • Proven experience in developing and implementing identity and audience measurement solutions.
  • Advanced skills in creating reports and dashboards with BI tools (e.g., Looker, Tableau) and translating insights into actionable recommendations.