Marketing Assistant Professional

3 weeks ago

Miami, Florida, United States BGPL-USA, Inc. Full time
Job Title: Marketing Assistant Professional

We are seeking a highly motivated and well-organized Marketing Assistant Professional to join our team at BGPL-USA, Inc.

About the Job:

The Marketing Assistant Professional will assist the National Marketing Manager in developing effective marketing strategies that meet our objectives and support sales growth and customer satisfaction.

Key Responsibilities:

  • Collaborate with team members to execute sales and marketing campaigns, participating in brainstorming sessions to develop marketing plans for internal and external projects.
  • Measure and report performance of marketing campaigns, gaining insights and assessing against goals.
  • Assist with the development and management of sales support tools such as marketing materials and technical collaterals.
  • Help gather, analyze, and present brand, competitor insights, trends, and data.
  • Identify and report sales team needs based on internal and external surveys.
  • Support the organization and coordination of marketing events such as tradeshows, wine dinners, trainings, and conferences.
  • Coordinate public relations and outreach initiatives, including press release distribution, awards, and company announcements.
  • Write and edit knowledgeable content for different platforms such as social media and websites.
  • Maintain brands and products online visibility by updating and sharing approved content and visuals.
  • Assist in managing US social media channels, developing dynamic contents, and replying to user interactions.
  • Coordinate and process product samples and marketing materials requests.
  • Support the maintenance and update of a comprehensive internal database ensuring effective sources of information for sales team (SharePoint).
  • Attend and execute all necessary General Sales meeting presentations and beneficial tradeshows, consumer-facing activities, and brand activations (e.g., Wine tastings, wine dinners, wine festivals).
  • Follow guidelines and use tools developed by the company to achieve common goals.
  • Regular in and out-of-state travel with some international travel by various means of transportation (air, train, or vehicle).
  • Involvement and work with Regional Sales Directors, keeping them aware of your plans and achievements to achieve our common goals.
  • Report directly to National Marketing Manager.

Requirements:

  • 2+ years of experience in Marketing for an enterprise in the US Wine industry.
  • College graduate with an international profile. A specialization in Wine & Spirit business management or similar commercial field is preferred.
  • Proven competency in marketing, project management, and business development.
  • Working knowledge of data analysis and performance/operation metrics.
  • Outstanding time management and organizational skills.
  • Excellent executive presence, communication (both oral and written) and selling skills. Articulate and impactful in group presentations and meetings.
  • Enthusiasm, energy, and motivated self-starter who can work with a team and independently.
  • Experience in e-com and Digital Marketing would be a great asset.
  • Aptitude in decision-making and problem-solving.
  • Budgeting and financial-focused mindset.
  • French speaking would be a plus.

Estimated Salary: $60,000 - $80,000 per year.

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