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Data-Driven Marketing Operations Manager

2 weeks ago

Itasca, Illinois, United States Flexera Full time

Overview

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Flexera, a leading provider of Hybrid IT Asset Management and Financial Operations solutions, seeks a skilled Marketing Analytics & Operations Manager to drive our go-to-market strategy.

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Key Responsibilities

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  • Develop and execute data-driven marketing strategies to increase lead conversion and brand awareness.">
  • Manage and optimize our martech foundation, ensuring alignment with business objectives.">
  • Collaborate with stakeholders to define campaign objectives, requirements, priorities, and timelines.">
  • Design and implement scalable processes and workflows for campaign execution, lead management, and follow-up.">
  • Analyze data to identify trends, potential issues, and areas for data quality improvement.">
  • Maintain campaign performance dashboards and report to stakeholders regularly.">
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Qualifications

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  • Proven experience in marketing operations, with a focus on data analysis and interpretation.">
  • Expertise in marketing automation and CRM tools, preferably Salesforce and Eloqua.">
  • Strong understanding of campaign management, including attribution and measurement.">
  • Excellent analytical skills, with the ability to communicate complex data insights effectively.">
  • A collaborative mindset, with the ability to build strong relationships across teams.">
  • Exceptional written and verbal communication skills.">
  • Relevant BA/BS degree with experience in a marketing ops role.">
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About Flexera

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Flexera is committed to diversity, equity, and inclusion. We foster a welcoming environment for all employees and encourage candidates requiring accommodations to reach out to us.