Marketing Strategist

1 month ago

Syracuse, New York, United States Novanta Full time
Marketing Specialist Role at Novanta

Novanta is a global team of innovators, engineers, and experts who power technology products that transform healthcare and advanced manufacturing. We're looking for a Marketing Specialist to join our team and help us create and implement marketing strategies that drive business growth.

Key Responsibilities:

  • Support digital marketing efforts by collaborating with outside agencies to manage multi-platform campaigns
  • Own the social media calendar, develop ads, and post regularly to engage customers
  • Analyze data to create reports and support lead gen activities
  • Manage the marketing automation platform and create drip campaigns
  • Perform regular updates to the JADAK website, including blog development
  • Plan and execute industry trade shows
  • Work cross-functionally to support product launches, including competitive research and developing customer-facing and sales materials
  • Conduct market research to stay informed of industry trends and the current market environment

Requirements:

  • Possess a background in marketing, communications, or a related field
  • Be able to write clearly, concisely, and compellingly, and communicate effectively
  • Be experienced in developing and executing successful marketing campaigns and generating and nurturing leads
  • Be proficient in digital marketing channels such as email, social media, and search engine optimization
  • Be able to analyze marketing data to measure campaign effectiveness and optimize future campaigns
  • Have excellent communication and interpersonal skills, and the ability to work collaboratively with cross-functional teams
  • Be detail-oriented with good organizational skills, helping you adapt to changing priorities while managing multiple projects

Compensation and Benefits:

The base pay for this position ranges from $72,176 to $99,242 per year, depending on the geographic region. Novanta supports all aspects of your life's needs, providing a full range of medical, financial, and other benefits to make your quality of life better.

Novanta is proud to be an equal employment opportunity and affirmative action workplace. We consider all qualified applicants without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, military and veteran status, disability, genetics, or any other category protected by federal law or Novanta policy.

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