Consumer Insights Analyst
2 weeks ago
Circana is seeking a highly skilled Consumer and Shopper Insights Analyst to join our team. As a key member of our OmniConsumer solutions team, you will work closely with one of our top manufacturer clients to drive business growth and ROI.
Key Responsibilities:- Leverage Circana's best-in-class OmniConsumer solutions to drive business growth and ROI for the client.
- Track and organize multiple work streams against multiple client stakeholders, and manage time and resources against changing priorities.
- Analyze and interpret data to translate it into meaningful solutions for the client.
- Approach client and prospects with coherent, actionable, and fact-based data/recommendations appropriate to their business needs.
- Continually provide analytical solutions and business insights to address any business gaps and/or opportunities and create value for the client.
- Identify business issues and opportunities and suggest the appropriate level analytic solution/approach.
- Consistently act with client satisfaction in mind and follow through on commitments to ensure the needs of the client are met.
- Build strong relationships with Insights, Sales, and eCommerce teams to support OmniChannel business initiatives.
- Develop and maintain a deep understanding of customer needs and requirements.
- Regularly and proactively communicate with the client-facing teams, including soliciting feedback to continually improve the relationship.
- Apply knowledge of the business, industry, and domain to identify, create, and close business opportunities.
- 3+ years of retail or CPG experience or a high degree of passion and comfort with the retail and CPG manufacturer space.
- Experience with consumer panel data or customer data is required; experience in survey/segmentation, market structure, and testing methodologies is a plus.
- Strong analytical skills, linking client business issues to analysis and the ability to mine analytical results for insights.
- Ability to craft a compelling story based on the analytical insights and good presentation skills are key requirements.
- Strong project management skills and attention to detail and follow up, high quality standards, timeliness, and accuracy across project milestones.
- Proven skills to maintain focus and poise amidst concurrent and competing priorities.
- Strong client engagement skills and proactive business development to create value for our client, uncovering opportunities for growth.
- Expert in PowerPoint and Excel.
- Proven curiosity and skills to acquire, assimilate, and new information with little direction.
- Skilled at presenting technical subject matter to non-technical audiences; excellent written and oral communication skills.
- Ability/drive to make decisions with conviction in ambiguous and fast-moving environments.
- Undergraduate degree.
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