Data Insights Analyst

1 day ago


Jersey City, New Jersey, United States The Encima Group Inc Full time
Digital Media Analyst Role

We are seeking a skilled Digital Media Analyst to join our team at The Encima Group Inc. The successful candidate will be responsible for developing and implementing key performance indicators (KPIs) to support the growth of our clients' multichannel marketing efforts. This role will contribute to the development of strategic recommendations to optimize our clients' digital marketing campaigns.

Key Responsibilities:
• Collaborate with cross-functional teams to gather project specifications and manage client expectations.
• Analyze large datasets to identify trends and insights, and develop actionable recommendations to improve campaign performance.
• Utilize Adobe Analytics (SiteCatalyst) to explore data, create visualizations, and draw insights that answer both general and well-defined business questions.
• Present results, findings, and recommendations to both internal and external teams via regular and ad-hoc reports and analyses.

Requirements:
• 7-10 years of digital analytics experience (paid search, display, SEO, etc.).
• 3-4 years of experience utilizing Adobe Analytics (SiteCatalyst).
• Four-year degree (with a business focus such as Statistics, Economics, Finance, or Marketing).
• Proficiency in Microsoft Office (especially Excel).
• Excellent written and verbal communication skills.

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