Are you ready to drive success in a dynamic and expanding organization? We are seeking a passionate and proactive Marketing Director to join our team at Gary Poppins Gourmet Popcorn Company. This role is ideal for a results-driven marketing expert who thrives in a fast-paced environment and is eager to contribute to our growth.

Key Responsibilities

• Oversee all marketing initiatives for both private label and branded products.
• Lead new product development by researching and identifying opportunities within the popcorn and snack food sectors. Collaborate with stakeholders to launch innovative products successfully.
• Conduct pricing analysis and manage profit responsibilities, including customer quote generation.
• Manage e-commerce and social media strategies, focusing on the growth of our online sales channels.
• Perform competitive analysis to stay informed about market trends and competitor strategies.
• Develop and maintain brand strategy, positioning, and guidelines.
• Coordinate with external marketing vendors for graphic design, content creation, SEO, and email marketing.
• Oversee project and budget management to ensure effective resource allocation.
• Identify potential new markets, products, or line extensions.
• Support the sales team with key account presentations.
• Collaborate with fellow leadership team members on strategic initiatives and the enhancement of company culture.

Essential Qualifications

• Strong customer focus and commitment to excellence.
• Ability to think analytically and creatively.
• Proven leadership, organizational, communication, and teamwork skills.
• Transparent work ethic, accountability, resilience, and a collaborative spirit.
• Proficiency in Microsoft Office Suite (Outlook, Excel, Word, PowerPoint, etc.).
• Bachelor's degree in business administration, marketing, communications, or a related field.

Preferred Qualifications

• Familiarity with current online marketing strategies and best practices.
• In-depth knowledge of web analytics tools (e.g., Google Analytics, WebTrends) and Google AdWords.

Reporting Structure

This position reports directly to the CEO.

Employee Benefits

• 401(k) plan
• Health insurance coverage
• Life insurance options
• Long-term disability insurance
• Paid time off policies
• Tuition reimbursement programs
• Vision insurance
• Employee discounts on products