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TV Product Strategist

2 weeks ago


San Jose, California, United States TikTok Full time

At TikTok, we inspire creativity and bring joy through our short-form mobile video platform. Our mission resonates with the teams that make us possible, creating an environment where imagination thrives.

About Us

We're a global company with offices in various locations, driven by innovation and growth. Every challenge is an opportunity to learn, innovate, and grow together as one team.

Courage in Action

Status quo? Never. We believe in pushing boundaries and embracing change. At TikTok, we create together and grow together – that's how we drive impact for ourselves, our company, and the communities we serve.

Job Description: TV Product Strategist

You will be responsible for driving TikTok Connected TV product strategy, value proposition, and growth. This role involves cross-functional project planning, prioritization, execution, and communication with key stakeholders. As a TV Product Strategist on our Connected TV team, you will learn and grow in a fast-paced environment alongside talented teammates.

Responsibilities:
  • Responsible for the user-end product design of TikTok TV, ensuring optimal user experience.
  • Through data analysis and user feedback, uncover the underlying user needs and systematically solve them.
  • Deeply understand user scenarios, identify pain points, and design product features to optimize user experience and promote continuous product innovation and optimization.
  • Establish good cross-functional cooperation relationships, working closely with engineers, designers, and data scientists to jointly drive product growth.
Qualifications:Minimum Qualification:
  • At least 5 years of experience in internet product development.
  • Sensitive to user experience, with strong empathy for users, aesthetic sense, and ability to design user-side interactions.
  • Familiar with content products, understanding the entire link from production to distribution of content, and grasping the basic principles of recommendation systems.
  • Independent data analysis ability, with basic statistical knowledge.
  • Strong logic, able to dig into the essence of things, independent thinking ability, and good judgment.
Preferred Qualifications:
  • A business perspective, able to formulate business plans according to the different stages of the product, determine the implementation cycle, and complete the task excellently.
  • Prior experience in building apps for TV is preferable.
  • Excellent cross-departmental communication and coordination skills, strong drive, sense of ownership, and passion for product development.
TikTok's Commitment to Inclusion

We strive to create an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe, and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve this goal, we celebrate our diverse voices and create an environment that reflects the many communities we reach.