Content Strategist

Inno Supps is a rapidly growing Direct-to-Consumer (DTC) supplement company that prioritizes innovation and customer well-being. Our mission is to provide effective and healthy products, free from artificial additives, and to foster a community centered on vibrant health and enduring wellness.

We are seeking an experienced Copywriter to develop high-impact content for our e-commerce touchpoints, including Facebook Ads, landing pages, and video scripts. The ideal candidate will collaborate with our Marketing Director and other departments to create a consistent brand voice, optimize customer experience, and drive sales growth.

• Develop and implement a comprehensive copywriting strategy aligned with overall marketing objectives.
• Conduct customer research to create targeted and personalized messaging that resonates with different audience segments.
• Create buyer personas to inform copywriting and marketing efforts.
• Oversee landing page copy strategy and optimization.
• Strategize copy for upsells and sales funnels.
• Stay up-to-date on industry trends and best practices in copywriting and content marketing.
• Collaborate with the Sales & Strategy team on content strategy initiatives.
• Proofread and edit all written copy for brand consistency, grammar, punctuation, and spelling errors.
• Ensure all copy adheres to brand style guide and voice.

• Excellent writing skills with a deep understanding of persuasive writing techniques and storytelling.
• Excellent communication, collaboration, and project management skills.
• Excellent analytical and organizational skills.
• Strong time management skills and the ability to multitask.
• Excellent attention to detail and a keen eye for errors.
• Experience with e-commerce marketing a plus.

Inno Supps is an Equal Employment Opportunity. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits.