Digital Marketing Strategist
3 weeks ago
Job Responsibilities:
- Develop and execute comprehensive Google Ads strategies aligned with business objectives
- Manage and optimize pay-per-click (PPC) campaigns across various Google Ads platforms
- Conduct in-depth keyword research and analysis to identify high-performing keywords
- Create compelling ad copy and landing pages to maximize click-through rates and conversions
- Monitor campaign performance metrics and make data-driven optimizations
- Stay up-to-date with the latest Google Ads trends, best practices, and algorithm updates
- Collaborate with other marketing team members to ensure seamless integration of Google Ads campaigns with overall marketing strategies
Benefits:
- $60k-$80k salary + bonuses based on performance (first year OTE)
- Medical, Dental, Vision, and Life AD&D Insurance
- 401k
- 7 paid holidays and generous PTO accrual
- Hybrid work environment
- Opportunities for growth
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