Director of Global Communications Strategy

6 days ago

Purchase, New York, United States PepsiCo Full time

Company Overview

PepsiCo is a leading global food and beverage company that aims to become a best-in-class and admired business. To achieve this, the PepsiCo Global Communications team is focused on delivering high-quality initiatives that drive growth and strengthen our global reputation. As a Senior Director - Social Media Strategy, you will play a key role in revolutionizing our enterprise social media presence and transforming our corporate channels into powerful engagement engines.

This position requires a highly skilled strategist and inspiring leader who will build and mentor a high-performing team while fostering a social-first mindset throughout our organization. You'll establish comprehensive frameworks, governance models, best practices, and processes that scale across our global business, while driving a data-driven approach to content strategy and audience engagement.

Responsibilities

  • Direct day-to-day management of corporate social channels, including content development, community management, paid social strategy, and performance optimization
  • Build and manage a team of highly creative, agile, and responsive social media specialists to deliver industry-leading engagement
  • Create and implement scalable best practices for content creation, community management, and crisis response
  • Collaborate with the Data & Analytics team to build social media analytics infrastructure and reporting framework, establishing standardized KPIs, measurement methodologies, and executive dashboards to demonstrate business impact and inform strategy optimization
  • Establish best-in-class social listening program to surface real-time insights, identify emerging trends, and inform corporate narrative development and issues management
  • Design and launch PepsiCo's corporate social media editorial process, including content calendars, asset management systems, and collaboration models with key stakeholders

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