Marketing Product Strategist
4 days ago
BCforward is seeking a Marketing Product Manager to join our team of collaborative marketers. As a Marketing Product Manager, you will be responsible for developing and executing marketing strategies to drive customer engagement and business growth.
Key Responsibilities:- Partner with engineering teams to adopt a customer-obsessed mindset and stay up-to-date on evolving market trends.
- Develop compelling value propositions for our products through messaging and content.
- Drive awareness and adoption through the creation of marketing assets, such as demo videos, blogs, emails, content, webinars, and more.
- Collaborate with other product marketers to unify the story of our leading point solutions.
- Use market and competitive analysis to inform GTM plans.
- Work with the security GTM team to drive sales enablement and scale marketing initiatives.
- Identify broader industry themes and work across marketing and product groups to unify capabilities into a strong Microsoft-level story.
- Minimum 8-10 years of experience with messaging and positioning.
- Minimum 8-10 years of experience with creating marketing assets, such as blogs and general content.
- Minimum 8-10 years of experience working with product management (PM) and/or engineering product groups.
BCforward offers a comprehensive benefits package, including major medical, HSA, dental, vision, employer-provided group life, voluntary life insurance, short-term disability, long-term disability, and 401k.
About BCforward:
Founded in 1998, BCforward is a Black-owned firm providing unique solutions to support value capture and digital product delivery needs for organizations around the world. Headquartered in Indianapolis, IN, with an Offshore Development Center in Hyderabad, India, BCforward's 6,000 consultants support more than 225 clients globally.
BCforward champions the power of human potential to help companies transform, accelerate, and scale. Guided by our core values of People-Centric, Optimism, Excellence, Diversity, and Accountability, our professionals have helped our clients achieve their strategic goals for more than 25 years.
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