Search Engine Marketing Manager

4 days ago


Toledo, Ohio, United States Erie Home Full time
Paid Search Specialist
Erie Home is seeking a skilled Paid Search Specialist to manage our Google Ads and Microsoft Ads campaigns. As a key player in our digital marketing efforts, you will help drive quality leads, maximize ROI, and shape our digital growth strategy in major U.S. markets.

About the Position
This role involves managing daily Google Ads and Microsoft Ads campaigns to drive high-quality leads. You will monitor campaign performance, adjust bids, and optimize targeting, ad copy, and landing pages to improve conversion rates. Additionally, you will develop, test, and refine ad creatives and messaging to improve engagement and conversion rates.

Responsibilities
  1. Manage daily Google Ads and Microsoft Ads campaigns to drive high-quality leads.
  2. Monitor campaign performance, adjust bids, and optimize targeting, ad copy, and landing pages to improve conversion rates.
  3. Develop, test, and refine ad creatives and messaging to improve engagement and conversion rates.

Benefits
As a Paid Search Specialist at Erie Home, you can expect competitive compensation and a comprehensive benefits package, including medical, dental, vision, life insurance, disability insurance, supplemental insurance, FSA/HSA options, and 401(k) with company match.

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