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Product Marketing Manager

2 months ago

Melville, New York, United States ESR Healthcare Full time
About the Role

We are seeking a highly skilled Marketing Specialist to join our team at ESR Healthcare. As a Marketing Specialist, you will play a key role in leading market data analytics and insights to build up core-marketing strategies for our B to B business group.

Key Responsibilities
  • Lead market data analytics and insights to inform core-marketing strategies
  • Capture the latest market trends of B to B Printers, Scanners, and Software through research and market data analytics
  • Refine potential target audiences and identify opportunities for business growth
  • Establish core-marketing tactics and build up marketing strategies for our product lines
  • Recommend marketing plans and activities to establish, enhance, or distinguish product placement within the competitive arena
  • Guide go-to-market action plans based on a rich assessment of channel needs
  • Establish strategic marketing plans to enrich the presentation, delivery, and sales activation of our products through B2B channels
  • Establish CRM tactics for the B to B business to maximize the LTV for the end user
  • Guide internal and external stakeholders to the right direction on each marketing and sales activities
  • Periodically review sales and marketing performance and propose new strategies when necessary
Requirements
  • Bachelor's degree in a relevant field plus 3 to 5 years of related experience, or equivalent experience required
  • Masters degree preferred
About ESR Healthcare

ESR Healthcare is a leading provider of healthcare solutions. We are committed to delivering high-quality products and services to our customers.