Senior Marketing Manager, Influencer and Social Media Marketing
2 weeks ago
We are seeking a highly skilled Senior Marketing Manager, Influencer and Social Media Marketing to join our EH Global Brand Team. This role will focus on leading global influencer marketing initiatives for Johnson's Baby.
Key Responsibilities:- Develop and deliver global influencer marketing toolkits based on consumer insights and category data for rapid deployment across global regions.
- Collaborate with cross-functional teams (R&D, supply chain, packaging, etc.) to create influencer marketing plans that align with Johnson's Baby brand values and goals.
- Maintain strong communication and alignment with local Brand Marketing Communities (BMCs) to ensure consistency in strategy execution.
- Lead the creation of content and social media playbooks focused on influencer marketing, ensuring alignment with SOBG principles.
- Manage relationships with social media platforms and influencer networks, including TikTok, Instagram, Snapchat, and Facebook.
- Drive successful influencer marketing campaigns for product launches, ensuring strategies are aligned globally and locally.
- Create launch playbooks, to be implemented by regional teams.
- Foster collaboration with regional teams to gather consumer insights, market trends, and ensure the best long-term brand performance.
- Work closely with senior stakeholders to deliver influencer strategies that address meaningful opportunities and threats across markets.
- Provide guidance and mentorship to team members, both direct and cross-functional, to ensure strategic alignment and project delivery.
- Collaborate with the Data Science & Audience Insights team to identify target audiences and analyze trends using social listening tools.
- Set clear objectives for influencer and social media campaigns, focusing on key metrics such as brand awareness, online reputation, leads, or sales.
- Manage campaign execution, liaising with creative teams, influencers, and external platforms to ensure timely delivery.
- Conduct post-campaign analysis to assess performance, refine strategies, and identify areas for improvement.
- Develop and present compelling proposals to senior stakeholders for new influencer and social media campaigns.
- Identify growth opportunities and collaborate with the paid media team to amplify social campaigns.
We offer a competitive salary range of $119,000 to $205,850, depending on location and experience. Our Total Rewards Package includes paid company holidays, paid vacation, volunteer time, and more. We are an equal opportunity employer and welcome applications from diverse candidates.
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Skillman, New Jersey, United States J&J Family of Companies Full timeJob SummaryWe are seeking a highly skilled Senior Marketing Manager, Influencer and Social Media Marketing to join our EH Global Brand Team. The successful candidate will lead global influencer marketing initiatives for Johnsons Baby, managing influencer marketing strategies, creating content, and supporting global social media efforts to amplify the brand's...
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Skillman, New Jersey, United States Kenvue Full timeJob DescriptionWe are seeking a talented Senior Marketing Manager, Influencer and Social Media Marketing to join our EH Global Brand Team based in Summit, USA/Skillman USA.The role focuses on leading global influencer marketing initiatives for Johnson's Baby. This individual will manage influencer marketing strategies, create content, and support global...
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Skillman, New Jersey, United States Johnson & Johnson Consumer Inc Full timeWe are seeking a talented Senior Marketing Manager to join our EH Global Brand Team based in the USA. The role focuses on leading global influencer marketing initiatives for Johnson's Baby.This individual will manage influencer marketing strategies, create content, and support global social media efforts to amplify the brand's message.Key...
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Skillman, New Jersey, United States Johnson & Johnson Consumer Inc Full timeJob Summary:We are seeking a talented Senior Marketing Manager, Influencer and Social Media Marketing to join our EH Global Brand Team based in Summit, USA/Skillman USA.The role focuses on leading global influencer marketing initiatives for Johnson's Baby.This individual will manage influencer marketing strategies, create content, and support global social...
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