Senior Research Professional
3 weeks ago
The Customer & Market Insights team at Omni Inclusive is seeking a Senior Research Professional to support the research needs of our marketing team. This role will involve developing deep knowledge of the business, customer, and competitive landscape, as well as identifying new research opportunities and listening engagements. The ideal candidate will have expertise in primary qualitative and quantitative research methods, as well as analysis of secondary data from various sources.
Key Responsibilities:
Develop research plans that include mixed method research programs (qualitative and quantitative, primary and secondary)
Collaborate with peers and subject-matter experts to analyze results, identify key insights, and generate clear business recommendations
Influence senior executives to inform business decisions using research-based insights
Proactively socialize research with other researchers and key stakeholders
Work within cross-functional strategy and measurement teams on ways to understand asset/creative performance and overall campaign effectiveness
Requirements:
6+ years experience in market research or a related field
Expertise in primary qualitative and quantitative research methods as well as analysis of secondary data from various sources
Deep understanding of brand and advertising research and principles
Experience working with sports marketing or sponsorship campaigns including media valuation, sponsorship impact and ROI measurement
Bonus Skills:
Programming and data analysis experience using online survey tools or dashboards
A mix of client and supplier side market research and media experience
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Senior Quantitative UX Researcher
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