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Lead Visual Designer for CPG Brand
2 months ago
WOW BAO is seeking a talented Senior Graphic Designer to enhance our creative team.
As a leading name in the Asian fast-casual dining sector, Wow Bao is renowned for its innovative approach to food and hospitality. With a rich history and a robust presence across various platforms, we are expanding rapidly, offering our unique products in numerous retail locations and virtual kitchens nationwide.
About Wow Bao:
Our commitment to quality and creativity has earned us recognition in the industry, with a diverse menu that includes rice bowls, dumplings, and our signature Bao. We are continuously evolving our product offerings and expanding our reach, ensuring that we remain at the forefront of the market.
Core Values:
At Wow Bao, we prioritize a culture of respect and kindness, fostering an environment where creativity and collaboration thrive. We believe in treating everyone with empathy and maintaining a positive workplace atmosphere.
Role Responsibilities:
- Lead the design and execution of innovative advertising campaigns and packaging concepts.
- Ensure all designs align with brand standards and marketing strategies to maximize consumer engagement.
- Collaborate with various teams to understand project needs and deliver impactful design solutions.
- Create compelling digital marketing materials, including social media graphics and email campaigns.
- Utilize data insights to refine design strategies and enhance audience interaction.
- Stay updated on design trends and competitor activities to continually elevate our brand's visual identity.
- Manage multiple projects efficiently, adhering to deadlines and quality expectations.
- Maintain consistency across all packaging and promotional materials, ensuring alignment with brand guidelines.
- Engage with external vendors to ensure high-quality production of design assets.
- Present design concepts to leadership, articulating the rationale behind creative choices.
- Identify opportunities for process improvements within the design team.
- Assist with special events as needed, showcasing flexibility and team spirit.
Qualifications:
- 7+ years of experience in graphic design, particularly within the CPG food sector.
- Bachelor's degree in graphic design or a related field.
- A strong portfolio demonstrating expertise in packaging and digital marketing design.
- Proficiency in Adobe Creative Suite and familiarity with video editing tools.
- Excellent organizational skills and attention to detail.
- Strong communication abilities to effectively present ideas and collaborate with stakeholders.
Physical Requirements:
- Ability to work for extended periods at a desk and on a computer.
Benefits:
- Comprehensive health insurance plans.
- Retirement savings options.
- Paid time off and sick leave.
- Employee discounts and meal benefits.
- Opportunities for professional development and advancement.
Benefits eligibility may vary based on position and hours worked.