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Marketing Specialist

2 months ago

Rockwall, Texas, United States Nexus Pain Care Full time
About the Role

Nexus Pain Care is seeking a highly skilled and experienced Marketing Associate to join our team. As a Marketing Associate, you will play a critical role in developing and implementing effective marketing strategies to promote our pain management services and increase patient volume.

Key Responsibilities

Market Research and Analysis

  • Conduct thorough market research to understand the needs and preferences of potential patients, including those suffering from chronic pain.
  • Analyze competitor strategies and industry trends to identify opportunities for growth and improvement in the pain management market.

Marketing Strategy Development

  • Develop and execute comprehensive marketing plans to promote Nexus Pain Care's pain management services, including targeted campaigns to reach key demographics such as patients, referring physicians, and healthcare providers.
  • Identify and target key demographics, including patients suffering from chronic pain, referring physicians, and healthcare providers, to increase patient volume and enhance brand reputation.
  • Set measurable objectives and KPIs to assess the effectiveness of marketing efforts and make data-driven decisions.

Traditional Marketing

  • Plan and execute traditional marketing campaigns, including print advertisements, direct mail, and community outreach, to promote Nexus Pain Care's pain management services.
  • Develop and distribute marketing collateral such as brochures, flyers, and posters to effectively communicate the benefits of our pain management services.

Community Engagement

  • Build and maintain relationships with local healthcare providers, referring physicians, and community organizations to enhance brand reputation and increase patient volume.
  • Coordinate and participate in community events, health fairs, and educational seminars to promote Nexus Pain Care's pain management services and establish the company as a thought leader in the industry.
  • Develop partnerships with local businesses and organizations to enhance brand awareness and reach new audiences.

Patient Communication

  • Develop patient education materials to inform potential patients about pain management options and services offered by Nexus Pain Care.
  • Manage patient reviews and testimonials to build trust and credibility with potential patients.

Data Analysis and Reporting

  • Monitor and analyze the performance of marketing campaigns using analytics tools to identify areas for improvement and optimize marketing efforts.
  • Provide regular reports to Nexus Pain Care management on marketing activities, results, and recommendations for improvement.
Requirements

Qualifications

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Proven experience in healthcare marketing, preferably in a pain management or related medical field.
  • Strong knowledge of marketing principles, strategies, and best practices.
  • Excellent communication and interpersonal skills.
  • Strong analytical and problem-solving abilities.
  • Ability to manage multiple projects simultaneously and meet deadlines.
  • Creative thinking and a keen eye for detail.

Preferred Skills

  • Knowledge of HIPAA regulations and compliance in marketing.

Working Conditions

  • This position will require travel to meet with healthcare providers or attend community events.
  • Flexible working hours may be necessary to meet campaign deadlines and attend events.