Marketing Leader for Live Events
3 days ago
An estimated salary for this role is around $80,000 - $100,000 per year.
Job Description:Bon Secours Wellness Arena is a renowned entertainment destination seeking a highly experienced marketing leader to spearhead our marketing efforts and drive revenue growth.
About the Role:
- This is a rare opportunity for a seasoned marketing executive to join a dynamic team and contribute to the success of our live events business.
Responsibilities:
- Develop and implement comprehensive marketing strategies that enhance brand visibility and drive attendance for our diverse array of events.
- Lead market research initiatives to identify opportunities, trends, and benchmarks that inform marketing strategy.
- Collaborate with cross-functional teams to ensure cohesive messaging and alignment with overall organizational goals.
- Manage the marketing budget, ensuring a strategic allocation of resources across various campaigns and initiatives.
Requirements:
- Bachelor's degree in marketing, communications, public relations or closely related field of study; or equivalent additional work experience.
- Minimum of 5 years of experience in marketing within the live entertainment or sports industry, including demonstrated success in senior management roles.
- Experience with large-scale events in a venue of a similar size (15,000 seats) is highly desirable.
- Prior experience effectively leading a team to drive results.
- In-depth knowledge of marketing strategies, digital marketing, brand management, and market research.
- Exceptional communication skills, with an expert ability to present and communicate new ideas and concepts, edit and proofread marketing material.
- Strong analytical skills with the ability to interpret data, forecast and identify trends, and drive decisions.
- Exceptional interpersonal skills and ability to work collaboratively with cross-functional work teams and to establish strong relationships with various stakeholders and manage multiple projects simultaneously.
- Proficient in digital marketing tools, CRM software, and Microsoft Office Suite. Experience with: Adobe Photoshop, Illustrator, TM1, is preferred.
- Comfortable managing tight deadlines and proven ability to work calmly and efficiently under pressure.
- Ability to work non-traditional hours/event-driven schedule inclusive of nights, weekends, and holidays.
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