Marketing Strategist

Overview

This role is responsible for promoting DCH Health System and its services to the community by developing and implementing marketing plans and creating related advertising and promotional materials. The Marketing Specialist will work closely with the senior leadership team, service line leaders, department heads, physicians, and staff to create and implement effective strategic marketing plans for assigned service lines and projects.

1. Maintains an ongoing and interactive relationship with senior leadership, service line leaders, department heads, physicians, and staff to create and implement effective strategic marketing plans.
2. Ensures strategic marketing efforts are coordinated with and reflect the overall hospital system strategies and goals as well as the individual goals of each service line.
3. Creates quarterly and annual reports detailing the performance of marketing plans in achieving identified goals.
4. Monitors industry trends and suggests new communications strategies and tactics.
5. Coordinates marketing related to events of assigned service lines or projects and aids other marketing employees in the implementation of their events or projects.
6. Plans, implements, and maintains the department advertising schedules in coordination with the VP of Marketing and Communications.
7. Serves as liaison, as necessary, with various media contacts for ad placement, rate negotiations, public relations, and other marketing and communication purposes.
8. Writes, reviews, and edits copy for advertisements and various collateral materials produced by the health system.
9. Oversees the development of advertising materials related to assigned areas of service, including an on-site presence at production events such as filming or recording.
10. Serves as liaison, as necessary, with advertising agencies, graphic artists, writers, photographers, printers, and other vendors and contacts for marketing and communication purposes.
11. Works to be an expert in the consistent implementation and enforcement of tone and look regarding the organization's brand and logo.
12. Assists in the monitoring and implementation of branded materials such as stationery and signage.
13. Keeps content updated on sections of websites related to assigned service lines.
14. Proposes opportunities for positive media coverage, writes releases, and assists, as directed, with the distribution of messages.
15. Assists the vice president in handling media requests.
16. Demonstrates creativity, attention to detail, and the ability to set and meet tight deadlines.
17. Regular, consistent, and punctual attendance, including the flexibility to work nights and weekends, variable schedule(s) as necessary.

Bachelor's degree in marketing, advertising, business administration, communications, journalism, public relations, or a related field is required. Five or more years of related healthcare marketing experience in a hospital/health system or in a related field is preferred but not required. The candidate must be able to show examples of prior successful implementation of project management, consultative, analytical thinking, communication, leadership, and interpersonal skills. Demonstrated writing, editing, and proofreading skills, creativity, resourcefulness, and the ability to work on multiple projects while meeting tight deadlines and functioning in an environment of changing priorities. Proficiency in Microsoft Word, PowerPoint, and Excel is required. The candidate must be able to demonstrate the ability to determine and implement patient preferences into polished communication plans, designs, reports, or messages. A demonstrated ability to use the core functionality of Adobe design products, including Photoshop, Illustrator, InDesign, and Acrobat Pro, is a plus. Journalistic writing, printing knowledge, and the use of audio/video equipment are also a plus. This position requires the use of electronic mail, time and attendance software, learning management software, and the intranet. The employee must maintain personal automobile liability insurance and be and remain insurable according to the standards established by DCH's insurer, as they exist at any time. The employee must be able to read, write legibly, speak, and comprehend English.

Extensive contact with others, often requiring coordinating and leading others. Often deals with external customers. Extensive use of electronic mail, telephone, and face-to-face discussions. Must be able to effectively create marketing plans, write letters, memos, articles, social media posts, and other job-related print and electronic communication, and speak publicly. High responsibility for outcomes and results. Must be able to work with work groups and teams. Able to perform the duties with reasonable accommodation.

Light work. Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to move objects. If the use of arm and/or leg controls requires exertion of forces greater than that for sedentary work and the worker sits most of the time, the job is rated for light work. Must be able to perform the duties with reasonable accommodation. Hearing and vision must be normal or corrected to within normal range. Physical presence onsite is essential.

Must have good written/verbal communication skills. Must be able to multitask and prioritize projects. Must be comfortable with deadline pressures. Must be creative under pressure. Must be precise in use of grammar, spelling, AP style, and details.