Digital Brand Ambassador
4 days ago
About the Role:
We are seeking a highly skilled Digital Brand Ambassador to join our team at 77 Plastic Surgery. As a Digital Brand Ambassador, you will be responsible for building and maintaining Dr. Larry Fan's personal brand on Instagram and YouTube, establishing him as the go-to plastic surgeon in San Francisco.
Key Responsibilities:
* Develop and execute a comprehensive Instagram strategy to grow Dr. Fan's online presence, engage with the community, and drive traffic and leads to 77 Plastic Surgery.
* Create visually appealing and informative content that highlights Dr. Fan's expertise, patient success stories, and behind-the-scenes insights.
* Implement strategies to grow the Instagram follower base organically.
* Use paid distribution to put content in front of the target audience and retarget potential patients who have engaged with our content.
* Engage with followers, influencers, and potential patients to build a strong community.
* Monitor and manage Dr. Fan's online reputation, responding to comments and messages.
* Track and analyze key metrics to assess the performance of content and campaigns.
* Provide regular reports and insights to optimize strategy and tactics.
* Collaborate with Dr. Fan and the marketing team to ensure cohesive branding across all platforms.
Requirements:
* Proven track record of growing a personal brand on Instagram, preferably in the healthcare or beauty industry.
* Experience with content creation, social media strategy, and community management.
* Strong visual storytelling and content creation skills (photography, videography, graphic design).
* Excellent written and verbal communication skills.
* Proficiency in using Instagram analytics tools and other social media management platforms.
* Creative and innovative thinker with a keen eye for detail.
* Strong organizational and project management skills.
* Passionate about personal branding and digital marketing.
* Ability to work independently and collaboratively in a fast-paced environment.
* Located in the San Francisco Bay Area with ability to travel to our office multiple days per week to facilitate in-office content creation.
About 77 Plastic Surgery:
We are a 5-star plastic surgery, aesthetic, and wellness clinic in San Francisco. Our Mission: To help everyone feel great in their own skin. Our Culture: We believe in the power of beauty to elevate, transform, and heal. If you're seeking a role where you'll be serving others in a dynamic environment, we'd love to hear from you.
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