Nursing Marketing Director

2 weeks ago


Moraga, California, United States Saint Mary's College of California Full time

The Director of Admissions and Marketing at Saint Mary's College of California is responsible for overseeing the strategic administration of the School's marketing, recruitment, and admissions processes.

The director serves as a member of the KSOE leadership team, which informs marketing, communication, enrollment management, program planning, and strategic priorities.

They oversee KSOE marketing and promotion of school-wide programs and events, including printed collateral, social media, and web presence.

They develop and implement admissions and marketing strategies within KSOE to successfully promote and achieve enrollment target goals.

The KSOE Director of Admissions and Marketing is expected to lead and support KSOE's commitment to Catholic, Lasallian values including diversity, equity, inclusion and belonging.

Key Responsibilities:

  • Develop and implement an effective recruiting strategy that meets KSOE program goals and enrollment targets.
  • Coordinate faculty and staff representatives to attend on-campus and off-campus recruiting events.
  • Recommend and implement changes that will improve KSOE's competitive position based on market research & prospect/student feedback.
  • Execute recruitment efforts for KSOE academic programs.
  • Utilize SLATE, pipeline reports, and other marketing and recruitment data to continuously drive and improve the recruiting process.
  • Understand enrollment management and data analysis as it relates to recruitment and admissions funnel.
  • Responsible for gathering, analyzing and integrating enrollment related market research and developing effective promotional strategies to achieve enrollment targets.
  • Responsible for adhering to the KSOE admissions & marketing budget.
  • Serve as a member of the KSOE leadership team, representing KSOE admission and marketing within the school and across the SMC campus.
  • Design and implement new processes and procedures based on data.
  • Collaborate with other units on campus to build relationships and leverage best practices.

Requirements:

  • Bachelor's Degree
  • 3-5 years of recruiting or admissions in higher education (preferably in graduate and professional program)
  • Strong planning and communication skills (oral and written)
  • Ability to positively represent Saint Mary's College to the public at large
  • Outstanding organizational skills and ability to prioritize and manage multiple projects/deadlines
  • Strong proficiency in using Windows operating systems, MS Office (Word, Excel PowerPoint), email and internet usage
  • Experience working with databases and database management
  • Experience working with social networking sites (ex: LinkedIn, Facebook, TikTok, etc)
  • Ability to work cooperatively and effectively with all members of a culturally diverse campus community

Preferred Qualifications:

  • Demonstrated effectiveness in prospect identification, relationship building, and solicitation
  • Advanced project management skills, including skills to plan and implement successful events
  • Demonstrated experience mentoring and working with volunteers, faculty, and staff
  • Proficiency working with fundraising databases is desirable
  • Demonstrated commitment to diversity, equity, and inclusion in building community among different groups in university and community settings
  • Ability to effectively utilize and keep up-to-date with software packages (Microsoft Office suite is currently used), social media, and other communication technologies
  • Ability to manage complex personnel and financial issues, including developing, analyzing and monitoring complicated budgets

Working Conditions:

Evening and weekend hours are required. Travel to various recruiting events in the Bay Area is also required.


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