Senior Design Strategist

2 days ago


Atlanta, Georgia, United States PlayOn Sports Full time

Job Requirements
To thrive in this role, you must have a proven track record of delivering creative excellence that drives business impact. You should be able to think big-picture and balance creativity with business objectives, having expertise in brand development, visual design, motion and animation, and responsive UX design.

About the Company
PlayOn Sports is a leader in the high school event space, constantly evolving our product to meet the needs of administrators. We focus on solving real challenges, learning quickly, and creating impactful solutions.

Responsibilities

  • Develop and execute the brand identity for PlayOn and its sub-brands, ensuring consistency across all touchpoints.
  • Lead conceptual development, working closely with marketing, product, and business teams to develop creative concepts and strategies that support both short-term campaigns and long-term brand positioning.
  • Manage the design of a wide range of digital assets, including Meta ads, email campaigns, landing pages, websites, social media graphics, digital banners, presentations, and more.
  • Use data and insights to inform creative decisions, ensuring campaigns and assets are optimized for performance.

Requirements

  • 10+ years in a senior marketing creative role, 5+ years of experience managing a high-performing creative and design team.
  • A strong portfolio that demonstrates your ability to lead brand and creative projects across a wide variety of marketing channels for consumer-focused companies.
  • Demonstrated experience in leading and growing a creative team, fostering collaboration, and motivating others to achieve excellence.

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