Marketing Director

4 weeks ago

Pinehurst, Massachusetts, United States LibertyHealth System Full time

Job Summary:

Liberty Health System is seeking an experienced Marketing Director to join our team. As a key member of our senior living community, you will be responsible for developing and implementing effective marketing strategies to attract new residents and drive revenue growth.

Key Responsibilities:

  • Perform routine networking visits to physicians, hospital discharge planners, and other healthcare referral sources to present center information and gather resident referrals.
  • Spends 80% of time in the referral settings outside of the facility providing marketing and sales in addition to conducting evaluations and assessments.
  • Obtain accurate information from referral sources, patient/caregiver, physicians, discharge planning staff, hospital staff nurse and/or other hospital staff to complete the referral assessment and prepare the patient for admission.
  • Coordinate with other facility staff the subsequent authorization of managed care reimbursed patients as required.
  • Communicate with insurance personnel in a timely manner to ensure that adequate reimbursement can be obtained prior to initiation of services.
  • Communicate authorization information to clinical staff to ensure that correct utilization of SNF services is maintained.
  • Screens prospective admissions to determine that the delivery of appropriate care will be provided.
  • Maintains a customer information management (CRM) database using the chosen Liberty software system.
  • Serves as a liaison between families and hospital discharge planners, social service agencies, and physicians.
  • Interviews patients and/or patient family members during the pre-admission assessment process and obtains information from patient/caregiver on expectations for discharge plans and communicates the anticipated discharge plan to the facility clinical team.
  • Provides required information to the SNF Admissions Office to process referral and communicates to appropriate facility staff.
  • Explains cost of care involved in appropriate levels-of-care as determined or required by the admitting physician.
  • Responsible for the planning, coordination, and implementation of a quarterly facility marketing plan.
  • Participates in census development and marketing meetings, conference calls, and planning meetings as scheduled.
  • Conducts a monthly review of competitor census, occupancy, private rate, and service offerings, along with a SWOT analysis.
  • Understands and effectively utilizes the RUGs methodology and appropriately categorizes Medicare residents in RUGs system while maximizing level of placement.
  • Assists the facility Admission Office with notifications to all appropriate Facility departments of pending admission.

Requirements:

  • Demonstrated success in external marketing to physicians, discharge planners and other healthcare referral sources preferred.
  • BS or BA degree in HealthCare Administration, Social Work or Business Administration preferred, or Registered Nurse with valid license.
  • Willing to work and cooperate with other employees.
  • Ability to problem-solve.
  • Ability to work under pressure.
  • Demonstrates neat appearance and good personal hygiene.
  • Read, know and follow personnel, department and facility policies.
  • Knowledgeable of local, state and federal regulations as relates to admissions, prospective payment and patient care.

Liberty Health System is an Equal Opportunity Employer.

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