Senior Director, Global B2B Growth Strategist

2 weeks ago

New York, New York, United States PayPal Full time
Job Description

As a Senior Director of B2B Growth, you will play a critical role in driving high-velocity SMB and Enterprise payments acquisition and lead generation across all paid channels. You will oversee all global growth, with an emphasis on paid media, SEO, and lead generation marketing strategies aimed at acquiring and converting SMB and Enterprise leads at scale.

Responsibilities
  • Develop and execute strategies to drive paid acquisition activities, including paid media, SEO, and email campaigns, to generate high-quality SMB leads and achieve pipeline goals.
  • Continuously refine and optimize paid channel strategies to maximize ROI and meet aggressive growth targets.
  • Lead a high-performing team focused on SMB lead generation and paid acquisition efforts.
  • Utilize data and analytics to drive decision-making and improve the effectiveness of paid acquisition campaigns.
About You

You are a strategic and data-driven leader with a passion for driving SMB lead generation and acquisition through paid channels. You excel at building high-performing teams and achieving measurable outcomes.

Experience in leading teams focused on paid acquisition and lead generation is essential. Skilled at driving SMB lead generation and acquisition agendas and achieving cross-functional alignment. Extensive experience with marketing automation platforms, CRM systems, and other Martech tools used for paid acquisition is required.

Qualifications
  • Bachelor's degree in marketing or related field; MBA preferred.
  • 15+ years of experience in demand generation and paid acquisition, including 5+ years in a senior role at a B2B SaaS or high-tech company.
  • Proven expertise in paid acquisition strategies and a growth-focused mindset.
  • Sharp analytical skills for data interpretation and actionable insights.
  • Exceptional team management and coaching abilities.
Our Benefits

At PayPal, we're committed to building an equitable and inclusive global economy. And we can't do this without our most important asset-you. That's why we offer benefits to help you thrive in every stage of life.

We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.

We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit

Belonging at PayPal

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging.

Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued.

We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

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