Web Content Manager
3 weeks ago
We're seeking an experienced Digital Content Specialist to join our team at CCA Global Partners in St. Louis, MO. This role involves developing and implementing digital marketing strategies, managing web content, and collaborating with cross-functional teams to drive business growth.
As a key member of our ProSource Division, you'll have the opportunity to work with a dynamic team and contribute to the success of our business. Your expertise in digital marketing, web content management, and creative production will be essential in driving local showroom performance and national brand growth.
Key Responsibilities:
- Develop and execute digital marketing strategies to improve local showroom performance and national brand growth.
- Manage the creation and publication of national and local content on the Sitecore web platform, ensuring relevance, personalization, and organic search optimization.
- Collaborate with cross-functional teams to deliver successful projects and drive business growth.
- Provide digital content support to local franchisees and showroom managers, including digital signage and local showroom web page updates.
- Bachelor's degree or equivalent relevant experience, plus 2-3 years of experience in marketing and advertising. Both B2B and B2C experience preferred.
- Experience with creative development, web content development, and marketing communications.
- Knowledge of Sitecore and Canva platforms are a plus.
- Solid writing experience across various marketing channels, with writing examples provided.
- The ability to understand and adapt to ongoing changes with search engine optimization and keyword placement, and effectively applying these principles to content.
- Experience with HTML and CSS preferred.
- Excellent computer skills with a high level of proficiency in Microsoft Office applications, including Word and Excel.
- Ability to communicate clearly, follow up on commitments in a timely manner, and question conventional thinking.
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