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District Event Marketing Manager

2 months ago

Minneapolis, Minnesota, United States Leaf Home Full time
Job Title: District Event Marketing Manager

Leaf Home is seeking a highly motivated and experienced District Event Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing event-based marketing initiatives to generate sales leads and build brand awareness throughout your designated district.

Key Responsibilities:
  • Develop and drive event-based marketing initiatives to generate sales leads for sales representative follow-up.
  • Identify, schedule, and plan event calendar for team of Event Marketers in the assigned district.
  • Responsibility for budgeting and staffing for identified local events.
  • Attend trade shows, home shows, fairs, festivals, and community events and manage event marketing team in generating new sales leads.
  • Manage event marketing material and equipment set up and tear down.
  • Collaborate with the local Operations and Installation Managers to grow brand presence within the local market.
  • Recruit, hire, train, and develop Event Marketers and create accountability through established Event Marketer goals and KPIs.
  • Develop timelines, organizational plans, and internal communications for cohesiveness and transparency across the organization.
  • Track and report event metrics to evaluate performance and ROI of events.
  • Responsible for exceeding sales lead quotas based on established KPIs.
Requirements:
  • Bachelor's degree preferred, or equivalent combination of education, training, and experience.
  • 2+ years in a managerial position.
  • Strong recruiting and training skills.
  • Experience with large-scale budgeting and planning.
  • Excellent written and verbal communication skills.
  • Self-starter with the ability to manage and develop others.
  • Ability to handle multiple priorities at one time.
  • Strong planning and organizational skills.
  • Knowledge of current best practices and new strategies for event marketing.
  • Ability to work evenings and/or weekends and pre-scheduled events.
  • Ability to juggle various work activities and shift their attention from one task to another to meet the demands of different stakeholders without 'dropping the ball.'
  • Ability to thrive in a fast-paced, high-energy, team-oriented environment and have a 'roll up your sleeves' and 'win every day' mentality.
  • Hold oneself accountable and responsible while being self-driven in accomplishing goals.
  • Detail-oriented and can focus on task at hand by finding the most efficient and effective pathway to completion.
  • Excellent verbal and written communication skills at all levels to communicate with internal and external stakeholders articulately.
  • Ability to logically connect ideas, scrutinize and evaluate arguments, find inconsistencies and errors in work, solve complex problems, and engage in reflection.
  • Ability to provide timely and empathetic service through all communication channels keeping peer and customer needs first.
  • Must hold a valid driver's license and have reliable transportation to and from assigned events.
  • Proficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access).
  • Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).
Preferred Qualifications:
  • Experience in lead generation and/or experiential marketing.
  • Previous management position(s) in Direct-to-Consumer marketing.
  • Experience in multi-unit management.
  • Previous experience in home improvement event marketing.
Travel Requirements:
  • More than 50% domestic travel required.
Overtime/Additional Hours Requirements:
  • Additional hours may be required (exempt positions).
Physical Requirements:
  • Normal office environment and field office/manufacturing/construction environment.
  • Performs indoor work in a climate-controlled environment and performs work outside in varying temperatures and climates.
  • Light work. Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to move objects.