Life Sciences Marketing Strategist
5 days ago
We are seeking a highly motivated Events and Marketing Coordinator to drive our mission forward through innovative events and strategic marketing initiatives. As a key member of our team, you will play a pivotal role in driving the growth and engagement of our community.
About Compass Business Solutions, Inc.Pittsburgh Life Sciences Alliance (PLSA) is dedicated to making greater Pittsburgh a global life sciences leader and economic engine at the intersection of the region's unique clinical, research, manufacturing, and technology strengths.
Key Responsibilities- Event Planning and Execution:
- Develop and execute a comprehensive event calendar, including conferences, seminars, workshops, networking events, and social gatherings for PLSA community members.
- Organize and manage all aspects of event planning, including venue and vendor selection, speaker recruitment, budget management, registration, and logistics.
- Coordinate with vendors, speakers, and other stakeholders to ensure seamless event execution.
- Oversee event marketing and promotion, including creating promotional materials, managing social media campaigns, and coordinating email marketing.
- Marketing and Branding:
- Develop and implement a marketing strategy to promote PLSA's programming and increase awareness and engagement within the life sciences community.
- Create compelling marketing materials, including brochures, flyers, presentations, and social media content.
- Develop, curate and manage engaging content for PLSA's social media, newsletter, and website.
- Initiate, develop, and maintain local and state media and public contacts for disseminating program information.
- Collaborate with team members to brainstorm new branding and marketings ideas and initiatives.
- Track and analyze marketing metrics to measure the effectiveness of campaigns and make data-driven decisions.
- Community Engagement:
- Actively engage with community members, in collaboration with the Community Manager, through regular communications that promote PLSA events, communicates its story, and advances the life sciences industry.
- Collect and analyze member feedback to improve the value and impact of PLSA's events and programs.
- Budget Management:
- Manage the annual marketing and events budget, and track expenses to ensure budget adherence.
- A Bachelor's degree in marketing, communications, or related field. Relevant experience may be substituted for education.
- Minimum of 2-3 years of experience in event planning, marketing, or related field preferably within the life sciences.
- Proven track record of successfully planning and executing events of varying sizes and complexities.
- Experience in developing and implementing marketing campaigns.
- Proficiency in using marketing automation tools, social media platforms, and content management systems.
- An estimated salary range of $55,000 - $65,000 per year, depending on experience.
- The opportunity to work with a dynamic team and contribute to the growth and success of our organization.
- A collaborative and supportive work environment.
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