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Executive Marketing Officer

1 week ago

Williamsburg, Virginia, United States William & Mary Full time
Role Overview
The Executive Director of Marketing & Branding is a senior leadership position within the University Marketing team at William & Mary. This role is responsible for developing and executing comprehensive marketing strategies to enhance the brand identity, perception, and awareness of William & Mary across three core areas: enrollment, advancement, and institutional reputation.

As a strategic leader, you will oversee the leadership and execution of digital marketing, research and analytics, multimedia, and creative teams to develop and sustain a robust brand and marketing strategy. The ideal candidate will possess a strong background in marketing, excellent leadership and communication skills, and the ability to drive results-oriented campaigns.

Key Deliverables
  • Develop and execute comprehensive marketing strategies to increase brand awareness and identity.
  • Lead and manage a team of marketing professionals to achieve strategic goals and objectives.
  • Collaborate with key stakeholders across campus to develop and implement effective integrated marketing and brand strategies.
  • Analyze market trends and competitor activity to inform marketing decisions.