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Marketing Coordinator

2 months ago

Charlotte, North Carolina, United States CBI Full time

Position Title:
Marketing Associate

Reports To:
Director of Marketing

Required Qualifications:
Bachelor's or associate degree in Marketing, Communications, Public Relations, Graphic Design, or a related discipline
Minimum of 2 years of relevant experience

Position Overview:
The Marketing Associate plays a vital role in collaborating with various teams to execute strategies established by the leadership. This position supports the Marketing Department by overseeing daily operations, conducting market analysis, and producing marketing collateral. The role is essential in assisting Market Leaders as directed by management in key business initiatives.

Key Responsibilities:
- Assist the Marketing Manager with routine marketing functions
- Facilitate client engagement and proposal development
- Generate, source, and refine content for marketing materials, articles, and communications, while compiling comprehensive lists of the company's services.
- Aid in organizing promotional activities
- Contribute to the creation of engaging content for marketing resources
- Communicate branding and marketing requirements to Manufacturing partners.
- Optimize website performance, monitor keyword rankings, and implement SEO tactics.
- Support the company's presence on social media platforms, including Twitter, Facebook, YouTube, and LinkedIn.
- Conduct market research and keep informed about competitor strategies.
- Engage in relevant social discussions regarding company products and services.

Attributes of a High-Performing Team Member:
- Strong work ethic
- Accountability
- Approachability
- Commitment
- Courage
- Drive
- Dedication
- Integrity
- Eagerness to learn
- Loyalty
- Passion
- Servant Leadership
- Team-oriented
- Trustworthiness

Essential Skills:
- Proficiency in Adobe Illustrator
- Proficiency in Adobe InDesign
- Proficiency in Adobe Photoshop
- Familiarity with Microsoft Teams
- Proficiency in Microsoft PowerPoint
- Strong copywriting abilities
- Proficiency in Microsoft Word
- Proficiency in Microsoft Excel
- Excellent verbal and written communication skills
- Familiarity with WordPress (not mandatory)


The above descriptions are intended to outline the general nature and level of work performed by Associates in this classification.

They are not to be interpreted as an exhaustive list of all responsibilities, duties, and skills required of personnel in this role.

All personnel may be expected to perform tasks outside of their standard responsibilities as necessary.

Associates are responsible for reviewing the CBI Sourcebook and other forms of communication, such as policy and procedure updates, for additional details and job requirements.