Performance Vertical Lead

1 week ago


New York, New York, United States Yieldmo Full time
Job Description

About the Role

Yieldmo, a leading advertising technology company, is seeking a seasoned professional to lead our performance vertical. As a Director of Performance and Growth, you will be responsible for developing and executing strategies to drive revenue growth, expand our customer base, and establish Yieldmo as a leader in performance marketing.

Key Responsibilities

  • Develop and implement a comprehensive strategy to drive revenue growth and expand our customer base in the performance vertical.
  • Build and lead a high-performing team focused on performance media sales, including prospecting, packaging, and product feedback.
  • Collaborate with cross-functional teams, including Chief Revenue Officer, Product, Operations, and Account Management, to optimize vertical strategy and drive business outcomes.
  • Develop and maintain relationships with key advertiser and agency contacts to influence buying decisions and drive new business opportunities.
  • Prospect new business opportunities for key strategic verticals and from existing partners.
  • Develop and manage comprehensive managed service and automated programs for new and existing client base, closely monitoring performance to deliver positive outcomes for targeted clients.
  • Upsell existing partners with new product and services and onboard new partners in the performance marketplace.
  • Work closely with dedicated account management and operations to maximize client's KPI.

Requirements

  • Minimum of 5-10 years+ of online media experience with expertise in digital performance, online media or technology.
  • A strategic thinker, with the ability to translate marketer needs into compelling concepts and solutions.
  • Comfortable and proficient with the entire sales cycle from prospecting, face-to-face meetings, pitching and contract negotiations.
  • Possess superb organizational, written, and verbal communication skills.
  • Proven track record of revenue generation.
  • Understand digital media and consumer behavior.
  • Proven collaboration skills, with ability to lead cross-functional teams to achieve sales results.
  • BA/BS with a strong academic record.

Desired Traits

  • RTB / Programmatic buying experience & Managed Service buying experience.
  • Existing relationships and contacts with top-tier agencies and advertisers transacting in performance media.
  • Digital tech background.

What We Offer

  • Fully remote workplace.
  • Generous employer contribution to Health Benefit premiums & 401k Match.
  • Work/life balance: flexible PTO, competitive compensation packages, Summer Fridays & much more.
  • 1 Mental Escape (ME) day each quarter to fully unplug and recharge.
  • A generous learning stipend and other opportunities for professional development.
  • Dedicated staff committed to diversity and inclusion.
  • An allowance to help you upgrade your home office.


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