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Data-Driven Marketing Analyst

2 months ago

Sunnyvale, California, United States talent_grids Full time
About the Role

We are seeking a talented Data-Driven Marketing Analyst to join our Growth & Lifecycle marketing team. As a key member of our team, you will be responsible for analyzing and reporting on multi-channel lead gen and engagement campaigns, test pilots, and nurture programs.

Responsibilities
  • Analyze and report on quarterly target performance, forecast, and uncover issues across the lifecycle lead funnel.
  • Identify opportunities for LTS growth through lifecycle programs, whether one-off or always-on campaigns.
  • Partner with business operations, marketing operations, and business analytics team to run A/B and multivariate testing with a view to building out proven best practices per target segment.
  • Use data-driven marketing skills to identify trends/patterns to identify optimization opportunities within existing programs or in the overall customer lifecycle journey.
  • Identify data discrepancies and ideate on solutions with cross-functional partners.
Requirements
  • 2+ years of experience in an analyst role, or marketing role with heavy emphasis on analytical skills.
  • BA/BS degree.
  • Strong knowledge of SQL.
  • Strong MS Excel skills.
  • Experience with CRM systems (e.g. Dynamics).
  • Knowledge of performance/online marketing and the media marketplace.
  • Excellent communication, interpersonal, team building, and problem-solving skills.
  • Ability to demonstrate resourcefulness, motivation, initiative, and leadership.
  • Ability to build creative solutions and drive results.
  • Ability to work with multiple teams (marketing ops, sales ops, business analytics, and others).
  • Ability to work in a fast-paced, startup environment.