Global Lead Generation Manager
6 days ago
About Raft
We're a fast-paced and challenging Product-led company that provides opportunities for professional and personal growth. Our multicultural environment values diversity and inclusion.
Job Description
We're looking for a B2B Enterprise Marketing Strategist to join our team and contribute to our mission. As a key member of our marketing team, you will be responsible for developing and executing integrated marketing campaigns across channels, driving high-quality leads and MQL conversion support programs.
Key Responsibilities
- Develop and execute integrated marketing campaigns across channels, focusing on driving high-quality Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs) and Sales Qualified Opportunities (SQOs).
- Design and implement multi-channel demand generation strategies, with a strong emphasis on LinkedIn and Integrated Media programs, to drive lead acquisition and nurture existing prospects.
- Collaborate with cross-functional teams to support and amplify marketing initiatives such as conferences, webinars, and trade shows.
- Partner with Sales Development Representatives (SDRs) to align on strategy, provide high-quality leads, and enhance collaboration across the funnel.
- Analyze campaign performance metrics, track funnel progress, and optimize demand generation programs based on ROI, providing actionable insights and recommendations.
Requirements
- 3-6 years of B2B enterprise marketing experience, with demonstrated success in demand generation within hyper-growth SaaS environments.
- Broad marketing expertise with the ability to support broader marketing initiatives in alignment with demand generation goals.
- Mastery in creating, executing, and optimizing LinkedIn marketing campaigns.
- Strong analytical skills with experience in campaign measurement, ROI analysis, and data-driven decision-making.
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