Marketing Strategist

Miller is a leading manufacturer of arc welding products, committed to building innovative solutions that meet the needs of its customers. As a Senior Brand Manager, you will play a key role in driving the transformation of our welding brands, working closely with cross-functional teams to develop and implement integrated marketing strategies.

Key Responsibilities:

• Brand Strategy:
  • Develop and recommend the long-term integrated strategy and messaging for the Miller brand, including 1-3 year targets for measuring success.
  • Identify and execute powerful ideas that build sustainable differentiation, relevance, and esteem for the Miller brand.
  • Translate business and brand needs into a prioritized customer research list to inform the brand strategy.
  • Set the national brand positioning for the Miller brand across all product category areas.
  • Create and execute a vision for experiential brand engagement, including in-store merchandising and major trade show strategies.
  • Analyze the brand portfolio and positioning, and recommend any regional adaptations.
  • Work with internal stakeholders and agency partners to develop and oversee the execution of the brand structure, proposition, message, and messaging.
  • Lead workshops and processes related to brand strategy, consistency, consolidation, and migrations.
• Integrated Marketing Planning:
  • Recommend marketing objectives and strategies, including understanding and budgets for the upcoming year.
  • Prepare consumer, category, and brand information to support channel marketing and sales in customer-specific category management and sales presentations.
  • Work with Finance and Market Insights to estimate ROI for brand initiatives and build findings into strategies and plans.

Requirements:

• Influencing without Authority: Ability to sell a vision across various decentralized teams and product categories, and up through management.
• Marketing Competencies: Strength in positioning, brand development, and project leadership.
• Data Analytics: Use data and insights to develop and execute a strategic marketing plan for a brand across different product categories.
• Strategic Agility: Comfort in white space, ability to connect disparate pieces of information and insights to establish a path.
• Project Management: Lead cross-functional teams and deliver results through others.
• Budget Management: Both short and long term.
• Prioritize Effectively: Demonstrate effective prioritization aligned with business objectives.
• Self-Starting Initiative: Display proactive self-starting initiative with the capability to independently lead and execute projects with minimal guidance.

Qualifications:

• Four-year college degree, MBA preferred.
• 5-7+ years of experience in a similar role, preferably in the B2B arena, yet with the experience of employing more classic, strategic marketing disciplines of a B2C background through stewardship and discipline.
• Proficient in Microsoft Office applications (Word, Excel, and PowerPoint).