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Customer Engagement Specialist
3 weeks ago
We're seeking a highly skilled Customer Engagement Specialist to join our growing team at Rush Street Interactive. As a key member of our marketing department, you'll play a crucial role in developing and executing CRM campaigns that drive customer engagement and loyalty across multiple channels. If you have a passion for CRM and are looking for a challenging and rewarding role, we encourage you to apply
Responsibilities:
- Develop and execute CRM campaigns across email, text, push, and in-app notifications.
- Create engaging and personalized content for CRM communications, ensuring alignment with brand messaging and marketing objectives.
- Schedule and deploy CRM communications according to established timelines and best practices, paying close attention to audience segmentation and targeting.
- Monitor campaign performance and conduct regular analysis of key metrics, providing insights and recommendations for optimization.
- Assist in the development and implementation of CRM strategies to enhance customer acquisition, retention, and engagement.
- Work closely with internal stakeholders, including marketing, product, and analytics teams, to coordinate CRM initiatives and ensure alignment with overall business goals.
- Stay updated on industry trends and best practices in CRM, email marketing, and customer engagement, incorporating learnings into campaign strategies and execution.
