Digital Marketing Strategist

SEO Analyst Role Summary:

As an integral part of our creative team at Overdrive Interactive, the SEO Analyst will focus on planning, implementing, and managing client-facing SEO programs. This involves leveraging our proprietary management, analytics, and tracking tools to drive successful outcomes.

Key Responsibilities:

• Staying up-to-date with the latest SEO trends, technologies, and best practices to inform our strategies.

• Contributing to thought leadership materials, including blog posts, webinars, and speaking engagements, to establish our expertise in the field.

• Developing and managing customized SEO campaigns for our clients, aimed at driving successful outcomes and client satisfaction.

• Overseeing the execution of SEO campaigns, including site audits, social integration, linking programs, content development, conversion optimization, analytics, and report generation.

• Analyzing data from various sources and presenting actionable recommendations to clients to enhance their online presence.

• Creating SEO strategies targeting specific keyword phrases, both on-page and off-page, to maximize online visibility.

• Participating in marketing, research, presentation development, and pitches for new business development opportunities.

Requirements:

• A bachelor's degree in a relevant field, such as marketing, technology, or science, is preferred.

• An inquisitive and curious personality, always seeking to develop expertise and educate others.

• Proficiency in HTML, PHP, CSS, and general site code and hosting principles.

• Experience with Excel, BrightEdge, Google Analytics, Omniture, Ahrefs, Google Tag Manager, Webmaster tools, SEOmoz, Deepcrawl, Screaming Frog, Yext, and other SEO-related APIs, platforms, and technologies.

• Google Analytics Individual Qualification is a plus.

• Excellent written and verbal communication skills to effectively collaborate with our team and clients.

• Experience working with content management systems like WordPress, Magento, Drupal, Kentico, Sitecore, or Hubspot.

• A solid understanding of web development principles and web technologies, including HTML, CSS, and JavaScript.

• Experience targeting specific goals, focused metrics, and KPIs when setting SEO strategies.

• A frequent reader of trade publications and expert bloggers in the field of SEO.

Benefits:

• Comprehensive health and dental insurance plans.

• A 401(k) retirement plan with company matching contributions.

• Paid vacation and holidays to ensure work-life balance.

• Long-term disability insurance for added peace of mind.

• Life insurance and accidental death insurance for our employees and their loved ones.

• Industry training and development opportunities to enhance skills and knowledge.

• Flexible spending accounts to manage healthcare and childcare expenses.

• Vision care discounts to support eye health and wellness.

• Free healthy snacks to fuel productivity and creativity.

• A fun and inclusive office culture that values teamwork and collaboration.

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