Senior Marketing Manager

5 days ago

Lenexa, Kansas, United States Quest Diagnostics Full time
Job Summary

We are seeking a Senior Marketing Manager to lead key initiatives as part of the ExamOne marketing annual operating plan. The ideal candidate will have a strong background in life insurance marketing and experience in developing and executing promotional marketing plans.

Responsibilities
  • Develop and optimize compelling market-ready value propositions and messaging for products serving Life Insurance customers and adjacent markets.
  • Collaborate with internal and external creative teams to develop all required creative assets.
  • Drive promotional marketing growth programs through execution in close collaboration with commercial and product partners to help deliver annual revenue growth.
  • Develop performance monitoring and use systems to assess the effectiveness of programs and make improvements.
  • May collaborate with external partners and/or customers to develop co-marketing assets.
  • Creates and/or provides marketing ongoing reporting to Marketing and Business leaders.
  • Provide relevant market, customer, and competitive insights and growth strategies for key initiatives and to help inform the business annual operating plan.
Qualifications

• Bachelor's Degree
• Minimum 8 years success in a marketing role, including ownership of a promotional Marketing plan in a B2B setting
• 5+ years life insurance or similar B2B market experience preferred
• Leadership in Driving Results - comfortable with accountability; able to prioritize efforts based on business needs; effectively motivates, influences, and directs colleagues to achieve objectives
• Manages ambiguity - excellent at working through change that is inherent in the health care industry and a matrixed organization
• Strategic mindset - success in translating market trends and opportunities into growth strategies; demonstrated knowledge of core marketing capabilities, translating business objectives to marketing plans, maximizing channel opportunities, and measuring success
• Collaborative - able to drive alignment with many stakeholders in a cross-functional, matrixed environment
• Engaged - interested in learning market and customer needs and developing market/competitive insights
• Effective - savvy in marketing technology and a compelling storyteller
• Coachable - willingness to grow and improve by being receptive to feedback from leaders, peers, and colleagues

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