Senior Marketo Automation Specialist

5 days ago

Jackson, Mississippi, United States Acxiom Full time
Job Title: Senior Marketo Automation Specialist

We are seeking an experienced Senior Marketo Automation Specialist to lead the design, implementation, and optimization of marketing automation solutions using Adobe Marketo Engage. The successful candidate will manage complex marketing projects, ensure seamless integrations, and drive digital marketing initiatives that support business growth.

Key Responsibilities:
  • Lead the design and implementation of complex marketing automation solutions using Adobe Marketo Engage.
  • Oversee the integration of Campaign Classic and Campaign Ops, ensuring seamless marketing operations.
  • Manage all technical aspects of Marketo, including database optimization, lead management, and platform scalability.
  • Architect and implement Marketo integrations with other enterprise systems such as CRM, analytics, and content management platforms.
  • Collaborate with cross-functional teams to develop and execute data-driven marketing campaigns, driving business growth.
  • Provide strategic leadership in data governance initiatives, ensuring compliance and data integrity.
  • Analyze marketing data to generate insights that inform decision-making and enhance campaign performance.
  • Conduct regular audits of Marketo systems, identifying and addressing issues while ensuring best practices in marketing automation.
  • Mentor junior team members, fostering knowledge-sharing and professional development.
  • Stay updated with the latest industry trends and technologies, driving innovation in marketing automation strategies.
Requirements:
  • 5+ years of marketing automation experience, focusing on Adobe Marketo Engage.
  • Strong expertise in Campaign Classic, Campaign Ops, and data governance best practices.
  • Proven track record in managing and optimizing large-scale Marketo implementations, including complex integrations and global instance consolidations.
  • Experience in lead management, segmentation, lead scoring, nurturing programs, and email marketing best practices.
  • Excellent analytical and problem-solving skills, with the ability to identify marketing trends and enhance campaign effectiveness.
  • Strong communication, collaboration, and leadership abilities; capable of working with stakeholders at all levels.
  • Bachelor's degree in Marketing or a related field.
  • Adobe Certified Professional - Marketo Engage required.

Acxiom is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

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