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Visual Communications Designer
2 months ago
Position Summary:
We are looking for a talented and innovative Visual Communications Designer to enhance our marketing communications efforts. The ideal candidate will possess a strong creative flair and expertise in designing impactful graphics, web interfaces, and promotional materials that reflect our brand identity and marketing goals. This role demands a comprehensive understanding of design fundamentals, user engagement, and the ability to craft visuals that appeal to a wide range of audiences. Previous experience in developing materials for the healthcare sector, particularly for governmental organizations, is highly desirable.
Required Qualifications:
- A Bachelor's degree in Graphic Design, Web Design, Multimedia, or a related discipline; a Master's degree is a plus.
- A minimum of 3 years of professional experience in graphic design, web design, or similar fields.
- Experience collaborating with federal entities or within the healthcare industry is preferred.
Core Responsibilities:
- Work closely with the marketing communications team to produce visually striking and effective marketing collateral, including brochures, posters, infographics, web designs, and social media visuals.
- Leverage creativity and design skills to generate innovative visual concepts that align with marketing objectives.
- Ensure all designs comply with brand standards and maintain a cohesive visual identity across all platforms.
- Optimize graphics and web designs for various digital and print media to enhance user interaction and engagement.
- Stay informed about industry trends and best practices in design, web development, and user experience to continuously improve design strategies.
Portfolio Requirements:
- A portfolio that demonstrates a wide array of design projects, showcasing graphics, web layouts, and marketing materials.
Educational Background:
- Bachelor's degree in Graphic Design, Web Design, Multimedia, or a related area.
Essential Skills:
- Proficiency in graphic design software, including Adobe Creative Suite (Illustrator, Photoshop, InDesign), Sketch, or equivalent tools.
- Strong grasp of web design principles, user experience (UX), and responsive design.
- Ability to collaborate effectively with cross-functional teams to translate marketing goals into visually engaging designs.
- Experience with Drupal is advantageous.
Relevant Experience in Marketing Communication:
- Designing web pages and landing pages for digital marketing initiatives.
- Creating compelling social media graphics and visuals for public health campaigns.
Expertise in Designing for Diverse Audiences:
- Experience in designing materials for a variety of audience segments, including individuals from diverse cultural backgrounds, age groups, and languages.
- Ability to utilize design elements to convey complex information in a visually appealing and accessible manner.
Note: Interested candidates should prepare a comprehensive resume, provide professional references, and include a cover letter expressing their interest and commitment to the position.
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