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Creative Director

1 month ago

New York, New York, United States Barrows Company Full time
Job Title: Creative Director - Copy

Job Summary:

Barrows Company is seeking a highly skilled Creative Director - Copy to lead the development of creative strategy and high-impact ideas for global brands across a range of industries. The ideal candidate will have a strong portfolio of prior professional work, a solid understanding of CPG shopper marketing, and team leadership experience.

Key Responsibilities:

  • Concept and plan execution of integrated shopper marketing programs and copy across a wide range of media and platforms
  • Drive creative process from conceptual thinking through to execution to develop experience-driven, connected shopper marketing solutions
  • Lead and manage a team of creatives to unlock big ideas that engage US and global audiences
  • Collaborate effectively with the cross-functional team, including account, strategy, design and project management
  • Work with the client service team to identify growth opportunities with current and prospective clients

Requirements:

  • 8+ years of overall creative storytelling and copywriting experience, preferably on leading brands
  • Strong portfolio of prior professional work (shopper is a plus)
  • Solid understanding of CPG shopper marketing
  • Team leadership experience required
  • Creative strategy and copywriting experience strongly preferred

About Barrows Company:

Barrows Company boasts over 30 years of expertise in the global retail design sector, continually evolving to meet the diverse needs of the regions we serve. Our unwavering commitment revolves around a singular mission: crafting solutions that ignite shopper conversion.