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Senior Global Marketing Analyst
2 months ago
Anthropologie Group is seeking a highly skilled Senior Global Marketing Analyst to join our Analytics team as dedicated support for our International business primarily in the UK. The ideal candidate will possess a balance of quantitative rigor and analytical skills alongside a big-picture strategic curiosity and excellent communication skills.
Key Responsibilities- Act as primary liaison between UK team and US team on analytics, customer and marketing strategy, bridge the gap between learnings from each of these areas, translate results into easy-to-understand insights for our partners.
- Bring a holistic view of omni-channel business performance by bringing an analytics lens to EU marketing efforts – including digital and brand efforts – and provide actionable recommendations.
- Produce new insights and inform the development of Customer journeys, Marketing and Audience segmentation insights, and new KPIs.
- Clearly and concisely communicate analytical insight through multiple communication streams and presentations.
- Collaborate with a variety of stakeholders on the development and implementation of measurement plans and methodologies.
- Advocate for EU in cross-brand initiatives and changes to marketing channel attribution and media mix modeling.
- Continual support to teams within EU business through automated reporting powered by SQL.
- Possess strong analytical capabilities, logical thought processes, and great curiosity to uncover opportunities and solve problems.
- 3-5 year's experience with using large scales of data related to Digital sales metrics and Customer behavior, including for Web, App, audience segmentation, and Marketing channels.
- A minimum of 2-3 years utilizing SQL to execute complex queries in a database environment.
- Additional proven experience with tools for data visualizations, such as Qlik, Looker Studio, or Tableau.
- Proven experience with Customer segmentation, cohort analysis, and journey mapping.
- Excellent presentation and writing skills, including an unparalleled attention to detail.
- Ability to self-start and manage competing priorities in a fast-paced innovative organization.
- Degree or relevant work experience in relevant Analytical fields.
