Transit Administration Digital Marketing Lead

1 day ago


Baltimore, Maryland, United States Maryland Department of Transportation Full time

We are seeking a Transit Administration Digital Marketing Lead to join our team at the Maryland Department of Transportation. As a key player in our organization, you will be responsible for developing and executing digital marketing and communication strategies that enhance our brand and engage our diverse audience.

The ideal candidate will have a strong understanding of SEO and web analytics tools, as well as expertise in social media platforms and their ad algorithms. You will oversee the growth and maintenance of our digital platforms, ensuring a consistent and engaging user experience across all devices.

In addition to these responsibilities, you will also analyze web and social media performance to continually improve digital content and campaigns. If you are a skilled project manager with a passion for digital marketing, please consider applying for this exciting opportunity.

Main Responsibilities:
  • Develop and execute digital marketing and communication strategies to drive engagement and optimize performance across web properties, web applications, and mobile platforms.
  • Analyze web and social media performance to continually improve digital content and campaigns.
  • Oversee the growth and maintenance of our digital platforms, ensuring a consistent and engaging user experience across all devices.


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